“Our biggest source of customer growth is customer referrals,” Coleman added. While Uber was previously distracted with driverless vehicles and even flying cars, Alto has been focused on building service. It’s our company, our employees and our vehicles.” Customer expectation have changed, and control is what you need to meet those expectations. “We focused on how we meet customers’ needs around safety and cleanliness. As hard as it was, we’re now much stronger and resilient.” We did B2B for medical providers, car dealers, and other companies, as well as deliveries. “We did a ton to adapt our business to survive. “I try not to reminisce on those years,” Coleman said.
Of course, the pandemic has been challenging. We get access to vehicles at a fleet discount.”Ĭoleman says the company will open six or more markets this year, including Chicago, Boston, and the San Francisco/San Jose area., “In 2021 we grew 800% over pandemic and we were barely scratching the surface.” People need to get cars and used cars actually went up in price more than new ones did. vehicle Alto Corp.Īsked if Alto is at a disadvantage to companies like Uber and Lyft where drivers typically bring their own cars, Coleman says “For us, the car shortage is actually less than it is for Uber and Lyft. We have over 900 cars on order.”Īlto Offers Alternative To Uber And Lyft: woman uses her smartphone to summon an Alto ride hailing. Considering the well-publicized car shortages, Coleman says, “Vehicle supply has been a challenge, but our vehicle partners are back to producing at nearly full strength-we get access before the dealers. “We have lots of options.”Īlto now has over one thousand employees and more than 300 vehicles. Coleman says, “The current goal is to build the business and prove that the path is better for drivers, passengers and investors.” The company is open to going public, mergers, acquisition or continuing to grow as a private business.
The company initially raised $20 million and has since raised $60 million in total funding. When the drivers are on board, we have performance managing and coaching. We have fingerprinting, background testing and drug testing. You cannot just download our app and start driving. We are trying to deliver consistency, safety, and hospitality. The company is celebrating its fourth anniversary this month, which Coleman says, “can feel like four minutes or four decades.”Ĭoleman says Alto’s mission is “to redefine rider hailing. We caught up with Will Coleman, Co-Founder and CEO, when he was between flights. Every Alto vehicle was stocked with Wonderful Pistachios No Shells varieties for “in-car snacking.” In Los Angeles, the company launched a Big Game promotion with Wonderful Pistachios, offering discounted rides (56% off) around the Super Bowl.
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